16 may

EBGE Awards

We have a winner!

Pumpthenon Squish! received an EBGE Award in the general packaging category.

“The notion of the Greek souvenir is reimagined in a distinctly fresh and subversive way. The proposal stands out for its inventive and innovative character, transforming an archetypal national symbol into a thoroughly contemporary and desirable object. The design skilfully balances between product design and visual communication. What truly elevates the project is its intelligent copywriting, which, through a sharp and contemporary tone, lends the product a distinctive personality. At the same time, the clean typography and the choice of transparent packaging material echo the lightness of the concept, allowing the content to stand out without unnecessary weight.

This is a compelling study that demonstrates how graphic design, when combined with humour and strategic thinking, can breathe new life into traditional symbols, making them relevant and engaging for a contemporary audience.”

— Jury comment, EBGE Awards 2026 catalogue